Creating a new brand in the field of smart recycling management
Due to the presence of other brands in this market and with the initial analysis of this process, the most important goal of how to introduce and enter the market of the brand was determined, and the most important steps were choosing the name, storytelling, meeting points of the brand with the audience and how to introduce the brand.
Considering the market and the audience’s profile, we chose the name Mochale, which was derived from the recycling process, and the business storytelling was formed with this goal in mind. The brand identity and visual identity of Mochale were formed with this infrastructure to have a say in the field of competition.
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