Formulation of content production strategy and social media marketing
With the first reviews of the history of social media marketing of Dis Man Collection, the things to think about and the need to formulate a content strategy and calendar were to determine the goal to compete with competitors who are entering the scope of the market even with a small volume.
By formulating a content production strategy and a content calendar, the volume of content production and a clear sign of progress, and accurate content production timing increased the growth of Disman’s Instagram. Also, during the activity, the engagement rate and followers increased by 262%.
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