Content marketing and social networks
Smart products and smart home essentials are somehow growing in the country, but they will have ups and downs among Iranian competitors. The main issue was to get a share of the digital market.
After examining the market and competitors, a content strategy was formulated and the platform and previous activities were analyzed. In a few steps, the one-year path was determined and content production began. A permanent exhibition with a trial run of all Dyer products to connect virtual audiences to smart realities was the next goal.