Increasing the digital credibility of the brand by promoting the identity and digital platform
Due to the promotion of Vosough brand value in the previous years and the expansion of the services of this holding to attract related startups, there was a need to improve the digital appearance and as a result, modify the brand identity and redesign the Vosough Holding website.
The result of the research showed that the target audience needed a flexible, interactive, and up-to-date holding brand, as well as the need for good services to be available to everyone. Based on these cases, reforms were made and additional services were added to the holding to form good services in a good holding, which resulted in attracting and launching many startups.
Sub-brands (attracted startups):
Bamazon – a platform for selling diverse but special products (unique Iranian products) to eliminate the middleman
Banoo Store – a reliable and secure payment store to support Iranian women’s clothing manufacturers
Digitalito – a store selling digital products with unique facilities and installments
Pardis To – complex management system for administrative and residential campuses
Dr. Car – Sales management system for car parts and repairs